Press Release

Apr 12, 2023

Banuba, a leading augmented reality company, has released a new version of its system for virtually trying on eyewear. The latest updates were designed to make the experience more reliable and accurate. In business terms, this means more sales, lower return rates, and higher average order value.

The main improvement comes in a form of new face tracking neural networks. The extensive dataset and cutting-edge technologies behind them allow accurate virtual try on glasses software even far away from the camera, in dim light, and with the head partially covered (e.g. while wearing a hat).

Another major update is the ability to apply virtual glasses no matter the head position. The person can look in any direction and raise or lower their head as they please – the 3D eyewear model will act just like a real product.

The update is available on mobile, desktop, and web, thus allowing the businesses using Banuba’s technology to access the largest possible target audience. The technology itself is both affordable and scalable, making it fitting for medium companies and large enterprises alike. Interested businesses already can request a free trial and see how a virtual try-on of glasses can fit into their business model.

Banuba AR technology comprises a variety of virtual try-on solutions for retailers and beauty brands. These are fully customizable ready-to-integrate solutions for the accurate and engaging try-before-you-buy experience on mobile, website and in-store use:

About Banuba

Banuba is an augmented reality company with over 7 years on the market, pioneering face tracking and virtual background technologies. Its products include TINT – a ready-made virtual try-on solution for makeup, Face AR SDK – a software development kit for various AR applications, and Video Editor SDK – a compact and feature-rich mobile kit for video editing.


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Source: Banuba

Originally published at

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