Florist coach Althea Wiles teaches other florists sustainability practices in floral design.

Althea Wiles of J Althea Creative empowers florists with sustainable floral practices, guiding them to source from local flower farms.

Sustainable floral design is not only a trend but a necessity in today’s world.”

— Althea Wiles

FAYETTEVILLE, ARKANSAS, UNITED STATES, May 5, 2024 / — Althea Wiles, the visionary behind J Althea Creative, is on a mission to empower fellow florists with the knowledge and skills to source and utilize local flower farms effectively. Through personalized coaching and mentorship, Althea equips florists with the tools they need to leverage their own flower farmer relationships, understand regional growing seasons, and create sustainable floral designs that resonate with clients.

In her recent appearance on the Slow Flowers Podcast, hosted by Debra Prinzing, Althea Wiles shared insights into the importance of sustainable floral practices and the benefits of sourcing locally-grown blooms. By understanding the unique characteristics of their regional terrain and the seasonal availability of flowers, florists can offer clients bespoke floral arrangements that reflect the beauty of their surroundings while supporting local flower farmers.

“Sustainable floral design is not only a trend but a necessity in today’s world,” explains Althea Wiles. “Florists who embrace sustainable practices not only contribute to environmental conservation but also differentiate themselves in the market, attract eco-conscious clients, and build stronger community connections.”

As a florist coach, Althea Wiles provides florists with invaluable guidance on how to incorporate sustainable principles into their business models. From cultivating relationships with local flower farmers to implementing eco-friendly design techniques, Althea empowers florists to elevate their craft and thrive in a rapidly evolving industry.

Here are just a few reasons why florists may benefit from hiring a florist coach like Althea Wiles:

1. Expert Guidance: Althea Wiles brings over 30 years of experience in the floral industry, offering practical advice and strategies tailored to each florist’s unique needs.

2. Sustainable Practices: Learn how to source and use local flower farms, reduce carbon footprint, and create eco-friendly floral designs that resonate with clients.

3. Client Differentiation: By embracing sustainable practices, florists can differentiate themselves in the market, attract eco-conscious clients, and build brand loyalty.

4. Community Engagement: Supporting local flower farmers and adopting sustainable practices fosters stronger community connections and positions florists as stewards of environmental conservation.

5. Business Growth: Sustainable practices not only align with consumer values but also contribute to long-term business growth and success.

Florists interested in learning more about sustainable floral practices and leveraging their own flower farmer relationships are encouraged to reach out to Althea Wiles at J Althea Creative for personalized coaching and mentorship.

For more information about Althea Wiles and her florist coaching, please visit J Althea Creative

For media inquiries about Althea Wiles please contact:
Meredith Corning PR
Email: meredith (at) meredithcorning (dot) com

About Althea Wiles:
Althea Wiles, the creative force behind Rose of Sharon Floral Design Studio and J Althea Creative, is a highly respected figure in the floral industry. With a Bachelor of Arts degree from Hendrix College, an Arkansas Master Florist Certification and 30 years of experience, she orchestrates 75-100 weddings and events annually, receiving industry accolades and shaping a lasting legacy. As the education director of J Althea Creative, she imparts her expertise to mentor budding florists, cementing her reputation as a visionary and influencer in the field. Her work has been featured in prominent media outlets such as Homes & Gardens, The Knot, Wedding Chicks and more, and she annually contributes striking installations to the Art in Bloom exhibit at Crystal Bridges Museum of American Art, further solidifying her impact on the industry.

Beyond her prolific event orchestrations, Althea is deeply committed to the ethos of the slow flowers movement. Leveraging her extensive network of local flower farms, she champions sustainable practices within her business, fostering a symbiotic relationship between her craft and the environment. Through Rose of Sharon Floral Design Studio, she creates breathtaking arrangements that not only captivate the eye but also uphold ethical and eco-conscious principles. As the educational luminary at J Althea Creative, she shares her wealth of knowledge with aspiring florists, instilling in them not just the technical skills but also the ethical imperatives of sustainable floral design. Her consultancy serves as a beacon for those seeking to harmonize their passion for floristry with a commitment to environmental stewardship. Follow J Althea Creative on Instagram at @jaltheacreative.

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